#AcceleratePartnerships: Hell Energy Becomes the New Principal in the Kosovo Market

Our company in the Kosovo market has established a partnership with a new principal in the distribution segment. The partner is Hell Energy, known for its portfolio of energy drinks and coffee.

For years, Nelt in Albania has successfully collaborated with the Hell Energy brand, and the partnership in the Kosovo market began in early August with a kick-off meeting with the principal. During this meeting, employees were provided with detailed information about the company, product range, and global business strategy.

Hell Energy was founded in 2006 and is currently the third-largest producer of energy drinks globally. It is one of the leading brands in the FMCG industry, evidenced by its growing global popularity. The company’s product range is available in over fifty countries, with a leading market position in over ten markets, including the Western Balkans. Hell Energy has fully automated production facilities for both filling and manufacturing aluminum packaging. The outstanding quality of the products, affordable prices, and well-developed distribution network contribute to the great success of Hell Energy products.