Accelerate 2025

About the Strategy

In March 2022, Nelt Group presented its next three-year Strategy named “Accelerate 2025”, which aims to improve business operations in the segment of distribution, logistics and Nelt brands, utilizing a healthy organization and corporate values. “Accelerate 2025” is the main motive of the Strategy and marks Nelt’s intention to accelerate changes, digitization, education, development, advancement and revenue growth.

GOALS

The Strategy goals are the identification of new partners in distribution and logistics, strategic initiatives, sustainable sources for growth in existing businesses operations, preconditions for realization of Strategy, as well as rebalancing of profit between distribution, logistics and brands.

INITIATIVES

Our strategic initiatives create Nelt’s competitive advantage and make our operations resilient to current and future risks. They are as follows:

  • Optimization of sales and delivery routes;
  • Use of a digital delivery notes;
  • Implementation of advanced analytics and data management;
  • Design and implementation of solutions for SFA and B2B applications;
  • Advanced management of processes and tools for planning of promo giveaways.

PRECONDITIONS

In addition to defining what we want to achieve in the next three years, we have also determined the manner in which we want to achieve this. The Strategy defines preconditions which must be fulfilled in order for the goals to be met. These preconditions are a healthy organization, upgrading of knowledge and skills at all levels, adequate infrastructure and technology, competitive advantage through a wide portfolio of brands and new sales approaches.

News

Darko Lukić New Nelt Group CEO as of July 1st

28. March, 2024.
With a synergy of organisation change, investment in digital transformation and development of African markets, the Nelt Group continues its accelerated growth. More than 200 managers of the Group’s companies attended the third annual “Accelerate 2025” conference, focused on the present business strategy.

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#AcceleratePeople Most Desirable Employer - Triple Recognition for Nelt BiH

6. March, 2024.
According to the results of the “Most Desirable Employer 2023” survey conducted by Kolektiv and the MojPosao.ba portal, our company in Bosnia and Herzegovina has once again been declared the Most Desirable Employer in the distribution sector this year. At the same time, Nelt BiH has been awarded the title of the Most Inclusive Employer and has been ranked among the top 10 companies participating in the survey.

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Nelt Mozambique Named Distributor of the Year for the Sub-Saharan Region

6. February, 2024.
Our company in the Mozambican market, at the Beiersdorf Nivea competition, has been named the best distributor in the Sub-Saharan region for the year 2023, with a special emphasis on business excellence. Out of five major distributors, Nelt Mozambique was singled out as the company that achieved the best sales results and influenced the increased availability, visibility, and credibility of Nivea products.

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#AcceleratePeople New Employee Day

2. February, 2024.
In our company in Dobanovci, a new employee day was held as part of the new Induction program “MRCH Accelerate,” aimed at faster integration, skill development, and increased motivation for colleagues working in entry-level positions in the distribution sector. The event was welcomed by Robert Jenovai, Executive Director for the Serbian market, who shared his career story at Nelt with them.

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#AcceleratePartnerships Polimark: Nelt's New Principal in the Serbian Market

1. February, 2024.
Since February 2024, Nelt’s distribution portfolio in Serbia has been enriched with another partnership. This time, it’s with Polimark, a domestic company with a decades-long history of success and leadership in both domestic and regional markets.

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#AccelerateInnovation – Training on New Features of Kantar Xtel Tool

25. January, 2024.
As part of our strategic Tradex project, a training session on the new features of the Kantar Xtel tool was held yesterday, attended by over 70 colleagues from the sales sector. During the session, Miloš Sebić, the project’s business leader, introduced the new process of creating contractual investments and their approval through Kantar XTEL.

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#AcceleratePeople Introducing Aleksandra Jović, Executive Director of Strategy and Transformation at Nelt Group

23. January, 2024.
We are pleased to welcome Aleksandra Jović as the Executive Director of Strategy and Transformation, as well as a new member of the Nelt Group’s executive board. Aleksandra is an experienced professional with several years of experience in leading digital initiatives, data management and analytics, as well as IT operations.

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Nestle Awards Significant Recognition to Nelt in Angola

15. January, 2024.
Nestle has awarded our company in the Angolan market a certificate for excellent results and dedication to quality and long-term collaboration. The recognition was presented at the end of last year, following a successful working meeting, by Alonso Justina Da Costa, Nestle’s regional sales manager in Angola.

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#AccelerateBrands Award-Winning Nelt Brands: Patelina and Nutrino Junior

12. January, 2024.
The brands of our companies Neoplanta and Baby Food Factory have won a total of 4 awards at the annual event organized by the Association for Market Communications (UEPS). Patelina won gold for the integrated promotional campaign in the food category and bronze for the radio spot category.

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#AccelerateInnovation Automation in Nelt's Supply Chain

10. January, 2024.
A new technologically advanced solution has recently been implemented in Nelt’s warehouse. In line with the global trend of process automation in the supply chain, our operations have implemented an automated storage system – Vertical Lift Module (VLM).

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#AccelerateInnovation Successful Launch of the New Version of the SFA Application

13. December, 2023.
One year since the start of the SFA platform implementation and extensive testing of new functionalities, the new version of the application has been in use since October this year. The first rollout was in the Mars Pet Spec division, and after analyzing the results and verifying the speed of operation, it continued to other divisions.

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#AcceleratePeople Nelt Named Employer of the Year

12. December, 2023.
Yesterday, for the twelfth consecutive year, the Serbian Association of Managers awarded annual prizes to the best in Serbia. These prestigious awards are given to managers and employers who strive to improve the business environment, promote the managerial profession, implement the best business practices, and advocate for responsible and sustainable business operations.

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#AccelerateLogistics Nelt Group Continues to Develop Intermodal Transport

11. December, 2023.
The launch of rail freight transport via Budapest to the final destination in the European Union marks the successful start of operations for Nelt’s Intermodal Terminal in Kruševac. By activating the first terminal in Central Serbia, Nelt continues its plan to develop an intermodal transport network.

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Held Annual Media Conference

30. November, 2023.
In the jubilee year of operations, the Nelt Group achieved a historically highest level of revenue of 1.3 billion euros, announced at the traditional media conference held today at Nelt’s central logistics and distribution center in Dobanovci. Media representatives were addressed by Miloš Jelić, CEO of the Nelt Group, Darko Lukić, Executive Vice President, and Bojana Mucić, Executive Director of Human Resources.

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#AcceleratePeople Event Dedicated to Jubilants Held

23. November, 2023.
For the first time, an event called “Legends Among Us” was organized at Nelt. On this occasion, we celebrated the anniversaries of our colleagues – 30, 20, and 10 years in our company.

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Nelt BiH Attains Authorized Economic Operator (AEO) Status

13. October, 2023.
Nelt is the first company in Bosnia and Herzegovina to obtain AEO status, an Authorized Economic Operator status granted by the Indirect Taxation Authority (ITA). This certificate marks a milestone in facilitating international trade in BiH and aligning it with European Union standards.

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30 Years on the Right Path

9. October, 2023.
In 2023, we celebrated thirty years of presence in the Serbian market. Throughout these long and industrious thirty years, thousands of people have passed through Nelt.

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Nelt ST Marks Anniversary

6. October, 2023.
To commemorate 25 years of operation in the North Macedonia market, a press conference was held on Thursday, October 5th, at the Limak Hotel. During the conference, representatives of the media were addressed by Miloš Jelić, the CEO of Nelt Group, Darko Lukić, Executive Vice President of Nelt Group, Saško Blaževski, Executive Director for the North Macedonia market, and Marko Milanković, Manager of Corporate Communications.

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Nelt BiH Receives "Top 100" Award

2. October, 2023.
For the third consecutive year, our company in Bosnia and Herzegovina has been awarded the “Top 100” recognition. The organizer of this traditional event, the magazine Poslovne novine, recognizes, supports, and rewards the most successful companies in Bosnia and Herzegovina.

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#AccelerateInnovation: Second Nelt Customer Day Held

29. September, 2023.
This event, dedicated to our customers and business partners, aimed to strengthen collaborations, showcase best practices, and facilitate the exchange of knowledge and experiences. In the introductory address, our business partners were welcomed by Miloš Jelić, CEO of Nelt Group.

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Our Company in Zambia Named Distributor of the Year

26. September, 2023.
Our company in Zambia has won the Distributor of the Year award from SC Johnson at a three-day event held in Johannesburg. The recognition was received on behalf of the company by Dragana Ivković, Sales Manager, and Bojan Vasiljević, Portfolio Manager, and it was presented by Adedeji Adesina, Export Manager, Sherman Makenna, Export Director, and Julierme Diniz, General Manager for Africa Cluster.

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#AccelerateInnovation: Large-Scale SFA Application Test

22. August, 2023.
As part of the Accelerate 2025 strategy, the implementation of the SFA platform commenced in September of last year, and recently, in preparation for the new launch, testing of the innovated functions and content of the application was conducted. The primary goal of this digital platform is to enhance the efficiency of the sales organization by optimizing time spent in stores, increasing sales through new initiatives, improving internal and external communication, and reducing administrative tasks.

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#AcceleratePartnerships: Hell Energy Becomes the New Principal in the Kosovo Market

18. August, 2023.
Our company in the Kosovo market has established a partnership with a new principal in the distribution segment. The partner is Hell Energy, known for its portfolio of energy drinks and coffee.

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#AccelerateBrands: Colleagues from BiH Launch New Project

8. August, 2023.
A new project is coming from Nelt BiH, Our Brands = Our People. The initiative aims to engage colleagues in promoting the company’s brands, and colleagues from BiH have successfully conducted the first promotion of Nutrino Lab products.

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#AccelerateInnovations: Sales Reporting Process Transformation

31. July, 2023.
As part of the implementation of our Accelerate strategy, the process of transforming sales reporting has commenced. This is a Data Management project initiated with the aim of effectively collecting, organizing, securing, verifying, and processing data.

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#AccelerateSustainability Nelt Recognized for Energy Efficiency Improvement

13. July, 2023.
At the prestigious “Young Energy Europe” event held in Berlin, Nelt’s team was awarded recognition for outstanding achievements in improving energy efficiency in the company’s operations. Certificates were presented by Stefan Wenzel, Parliamentary State Secretary in the Federal Ministry for Economic Affairs and Climate Action, and Dr.

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#AccelerateLogistics Nelt Establishes a New Intermodal Route

11. July, 2023.
Nelt’s terminal has received a train from Ljubljana as a result of collaboration with Adria Kombi, the largest independent intermodal operator in Southeast Europe. This marks a significant step in integrating this route into Nelt’s network of trains arriving from ports such as Piraeus, Bar, and Rijeka.

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#AcceleratePharmaceuticals Nelt at the Largest Pharmaceutical Symposium in Serbia

26. June, 2023.
Nelt Pharmaceuticals made a notable presence at the 74th Symposium of the Alliance of Pharmaceutical Associations of Serbia, the largest pharmaceutical gathering held at the Grand Hotel on Kopaonik at the end of May. Nelt’s booth attracted a large number of pharmacist colleagues who were drawn to the impressive display of brands like Strepsils, Olynth, Sebamed, Nutrino, Nestle NAN, Octenisept, among others, as well as the wonderful energy of our diligent and knowledgeable colleagues.

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#AccelerateInnovations Robotic Process Automation in the Finance Sector

19. June, 2023.
In the finance sector, a pilot project for the implementation of an RPA (Robotic Process Automation) platform has commenced, in collaboration with partners Comtrade SI and Simplify. Aligned with our overarching business strategy “Accelerate 2025” and the advancement of digitalization, the project focuses on automating selected financial processes in the markets of Serbia, North Macedonia, and Montenegro.

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#AccelerateDigital: Milan Bukorović at Microsoft Industry Day

14. June, 2023.
Milan Bukorović, Executive Director for Information and Communication Technologies at Nelt Group, was one of the prominent speakers at Microsoft Industry Day event, which gathered the most significant partners of this company. The primary goal of the conference was to present new achievements, technologies, and opportunities that Microsoft offers to the Serbian market.

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#AccelerateInnovation - Tradex Project / User Acceptance Test Training

8. June, 2023.
In the previous period, successful workshops were held on training key users of the new promotional tool, which is part of Nelt’s joint project with companies Kantar and NTT. Partners from the company NTT attended the workshops, presenting basic information about the tool and how it is used.

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#AcceleratePerformance Nelt's Jacobs Central Team Awarded for Best Performance

6. June, 2023.
Nelt’s team, managing the Jacobs brand across 6 regional markets, recently won a prestigious global award at the JDE company conference, the largest European “Pure player” coffee manufacturer, held in Amsterdam. Representatives from JDE praised our achievement, emphasizing that Jacobs brand sales in these markets have doubled in the last few years.

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#AccelerateLogistics - Nelt Hosts Exhibitors and Guests of SEE Mobility Fair

2. June, 2023.
On the second day of the Traffic and Railway Technologies Fair – SEE Mobility 2023, where Nelt was a gold sponsor, a visit to our business complex was organized for all interested exhibitors, foreign guests, and other friends of the company. The attendees were welcomed by Miloš Jelić, CEO of Nelt Group, who emphasized our focus on achieving long-term sustainability in all aspects of business.

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#AccelerateLogistics Nelt domaćin izlagačima i gostima SEE Mobility sajma

2. June, 2023.
Drugog dana Sajma saobraćajnih i železničkih tehnologija – SEE Mobility 2023, na kojem je Nelt bio zlatni sponzor, organizovana je poseta našem poslovnom kompleksu za sve zainteresovane izlagače, goste iz inostranstva i druge prijatelje kompanije. Prisutne je pozdravio Miloš Jelić, generalni direktor Nelt Grupe i osvrnuo se na našu usmerenost ka postizanu dugoročne održivosti u svim aspektima poslovanja.  „Nastavljamo da ulažemo u digitalizaciju, nove tehnologije i modernizaciju logističkih usluga, kao i u mere za energetsku efikasnost, korišćenje obnovljivih resursa i smanjenje emisija CO2.

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Let's Accelerate: Record Number of Nelt Employees at the 36th Belgrade Marathon

25. May, 2023.
This year, the record number of participants wasn’t only surpassed by the 36th Belgrade Marathon but also by our company. For the first time, colleagues from Bosnia and Herzegovina, Montenegro, and North Macedonia joined us in Belgrade, marking the largest number of Nelt employees at this event to date!

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Accelerate Checkpoint: Nelt Continues Acceleration

6. April, 2023.
One year after the launch of our overarching business strategy “Accelerate 2025,” the first Accelerate Checkpoint event was held today in Belgrade. Managers and directors from all companies within the Nelt Group gathered at a one-day conference where the status of strategic projects was presented, previous results were reviewed, and plans for the current year were outlined.

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#AcceleratePartnerships Nelt and Fortenova Group Commence Collaboration in North Macedonia

15. March, 2023.
Two major regional companies, Nelt and Fortenova Group, began their collaboration in the North Macedonia market at the beginning of 2023, where Nelt will provide logistics and distribution services for Fortenova Group’s brands – Jamnica and Dijamant. While North Macedonia is already one of the most important export markets for Jamnica, with Jana ice tea being a leader in its category and Jana among the top five non-carbonated waters, it will be one of the strategic export focuses for Dijamant in 2023.

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#AccelerateBrands Neoplanta & BFF Day Held

6. March, 2023.
At Baby Food Factory, an interactive event called Neoplanta & BFF Day took place last week, where colleagues from both companies showcased the best marketing practices they worked on in the past year. The development of our own brands is one of the main pillars of our company’s development in the upcoming period and one of the main goals of our overarching business strategy #Accelerate2025.

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#AccelerateInnovations Nelt Group Launches Tradex Management Project

6. March, 2023.
Our company launched the Tradex Management project last month aimed at improving the process of managing promotions and contractual allowances, which is one of our strategic projects. The Tradex Management project will be implemented as a software solution by Kantar XTEL, one of the leading companies providing revenue management solutions to companies.

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#AcceleratePeople Nelt BiH the most desirable employer in the distribution sector

14. February, 2023.
Our company in the BiH market has been declared the most desirable employer in the market in the distribution sector, it was announced at the award ceremony “Most Desirable Employer in BiH for 2022”. In the two-month research traditionally conducted by the company Kolektiv d.o.o, this year 420 companies were nominated, with over 15,000 respondents casting their votes.

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#AcceleratePeople Nelt holder of the prestigious Employer Partner certificate

23. January, 2023.
Our company has become the holder of the prestigious Employer Partner certificate. The certificate guarantees quality in overall human resource management.

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#AccelerateBrands Chips Way Officially Part of the Nelt Group

22. January, 2023.
By signing the sales purchase agreement, Nelt Group has become a co-owner of Chips Way company. Chips Way is one of the leaders in the salty snacks market.

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Marathon, Not a Sprint

16. January, 2023.
On Sunday, May 15th, at 7 o’clock in the morning, in front of the Belgrade Marathon, a group of around 20 “Neltovci” gathered at Nikola Pašić Square. They’re easily recognizable by their brightly green shirts branded with Nelt’s logo and the name of our new strategy, Accelerate.

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#AcceleratePeople Salary Increase and Private Health Insurance for Employees

14. January, 2023.
Motivated, dedicated, and competent employees have been the main driver of progress for Nelt Group for three decades, and we achieve outstanding business results thanks to an organizational culture whose main value is caring for people. To confirm our commitment to the values we promote, we have made a significant investment in our employees.

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#AccelerateInnovations Implementation of SFA & B2B Platform Commences

13. January, 2023.
One of the initiatives under the #Accelerate2025 strategy is the implementation of a new SFA & B2B platform, which commenced in September. The primary objective is to enhance the efficiency of the sales organization through optimizing time spent in stores, increasing turnover through upsell & cross-sell initiatives, improving internal and external communication, as well as reducing administrative tasks.

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In the Albanian market, SAP system and SFA application introduced

12. January, 2023.
Two important standardization projects were implemented in our company in the Albanian market this week – the use of SAP system for business data management was introduced, as well as Nelt SFA application intended for field sales representatives, adapting them to the current fiscalization process. As the Executive Director of Information and Communication Technologies, Milan Bukorović, states, this step enables the unification of processes in accordance with Group standards, as well as better control and manageability of documents.

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Nelt-SAS Day Held - Our Company Can Be a Regional Leader in Digital Transformation

13. December, 2022.
In November, a two-day joint event of the Data Management team and the “SAS” institute titled “Nelt-SAS Day” was held in our company. The aim of this event was to present new trends in the CPG industry and supply chain management in times of constant change, and ways in which real-time data and advanced analytics can improve logistical and distribution business.

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#AccelerateLogistics Collaboration Started with Podravka

9. December, 2022.
In mid-November 2022, our company initiated collaboration with one of the leading food companies in Croatia – Podravka. The collaboration includes receiving and storing goods and promotional materials, transportation, and delivery of goods to customers, and upon clients’ request, freight forwarding and international transportation services can also be provided.

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#AccelerateLogistics Aleva, a New Client in Logistics

6. December, 2022.
In September of this year, Nelt initiated collaboration in the logistics domain with the leading producer of healthy food products, “Aleva,” from Novi Kneževac. The collaboration with Aleva involves providing primary transportation services from their factory in Novi Kneževac to Nelt’s CLDC in Dobanovci, receiving goods from the factory, storage, preparation, and delivery to over 300 delivery points daily, as well as reverse logistics services as needed and requested.

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#AccelerateLogistics Our Colleagues at the Logistics Fair in Berlin

6. October, 2022.
Ivan Milićević, Business Development Manager in Logistics, Jelena Jovanić, Sales and Development Manager at IM Terminal, and Vuk Mijanović, Supply Chain Manager and Development Manager of Logistics Services, visited one of the largest logistics-railway fairs, InnoTrans 2022, in Berlin. This was the 13th edition of the InnoTrans fair, held after a four-year hiatus due to the COVID-19 pandemic.

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We are accelerating development in every aspect of our business.

18. May, 2022.
Sanela Vezir, Division Manager at Nelt BiH, gave an interview with InStore magazine last month. The conversation is presented in its entirety below.

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Nelt's team at the 35th Belgrade Marathon

16. May, 2022.
Nelt’s running team #AcceleratePace participated in the 35th Belgrade Marathon under the slogan “Marathon is family”. At this, the largest running event in Serbia, our colleagues ran in distinctive, brightly green shirts with Nelt’s logo.

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Nelt Group Unveils "Accelerate 2025" Strategy

31. March, 2022.
The management of Nelt Group has introduced the strategy for the next three years of business under the name “Accelerate 2025”. Its aim is to enhance operations in the distribution, logistics, and Nelt brands segments, based on a healthy organization and corporate values.

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Miloš Jelić

CEO Nelt Group

“We want change to be the essence of our business.”

Darko Lukić

Executive Vice President of Nelt Group

“Special focus over the next three years will be on the development of Nelt’s brands.”

Sanela Vezir

Division Manager

“With the new Accelerate 2025 strategy, we aim to accelerate our development in every business segment, primarily by prioritizing organizational health and strengthening Nelt’s corporate values.”

Katerina Micevska

Trade Marketing Specialist

“I welcome the new Accelerate strategy and I am proud to work for a company that strives to be in line with the changes happening and to provide the best for its employees.”

Miloš Rakić

National Key Account Sales Manager

“Only through collaboration and building strong teams can we achieve our plans and enjoy the process along the way.”

Aleksa Šaponjić

Manager of Digital Products

“With the new SFA platform, we are developing tools to enhance in-store sales, automate and digitize processes, and create promotions and conditions tailored to the needs of customers.”

Nenad Nikolovski

CEO Baby Food Factory

“The development of our portfolio and geographical expansion into several markets are our current focus. We are working on positioning our youngest family member, the Nutrino Junior brand, which has great potential, and I am confident that we will succeed in this category as well.”

Boris Mačak

Executive Vice President of Nelt Group for African Markets

“Nelt Group strives to implement innovations and modern technologies across all African markets where it operates, aiming to achieve top-quality services and business operations.”

Let’s Accelerate together